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Thrive's journey and how it led us to choosing Shopify

Posted by Martin Barnsley on
Thrive's journey and how it led us to choosing Shopify

In 2020 the world as we know it was thrown upside down and it hasn’t really been the same ever since. It is fair to say that we have been forced to live differently, which impacted several areas of our lives. Consumer behaviour is one of these areas that has seen a lot of change in recent years. People have been living differently, and shopping differently as a result of being confined at home for days, weeks and months on end. This naturally increased the need to shop online. In fact, In the US alone, consumers spent $211.5 billion during the second quarter on e-commerce, an increase of 31.8% quarter- over-quarter. (US Census Bureau, 2020)

This highlighted an un-preparedness among businesses to adapt to this change in consumer behaviour. In most cases, this can be retraced to a lack of knowledge and expertise on how to successfully position themselves online.

 

Thrive’s starting point

To solve this common hurdle among retailers, a team of likeminded people came together, from very different backgrounds, with a passion to create something new. Thrive Ecommerce started taking shape, and at its core was a passion to help businesses of all sizes get online, revolutionise their operations and keep up with consumers’ online shopping demands.

Since e-commerce is an ever evolving and developing industry, we lined up experienced management alongside aspiring and young individuals in an effort to train and shape them into the leaders of tomorrow. We focus on continuously sharing and learning from each other in order to provide an excellent level of service to our customers.

 

The core belief behind Thrive

Helping businesses take on their e-commerce sales with all the necessary tools and, above all, confidence.

Being a business owner is hard. There are lots of areas requiring your undivided attention and it is often a strenuous task to efficiently allocate your time. First and foremost, your products need to be designed and produced, your clients require dedication and attention whether you are offering your services or selling goods. Then come the daily operations to manage your business, employee management, partnerships and collaborations and the list goes on.

On top of all of this you need to be out there marketing your business, at events and fairs, or through your online channels.

It is reported that in the US alone about 80% of consumers research a company online prior to engaging with them. Over 50% of these consumers visit an e-commerce website specifically. (Statista, 2022)

It is, therefore, vital that your website’s first impression accurately portrays your brand and appeals to customers, enabling them to understand who you are, what you sell, and why they should buy from you. Of course, it is also vital that they can make that purchase quickly and easily.

This can feel very overwhelming, especially as you might not be an e-commerce, branding or marketing expert, but you can rest assured there is plenty of help out there. Just like you bring your car to a mechanic when something is not working at its full potential, there are e-commerce experts that make a living out of helping businesses Thrive. If you happen to stumble across this blog, we hope that up to this point we managed to inspire you enough to give us call and see how we can help. If you are still not convinced yet, let us explain how we...

 

…add value to our clients’ brands through our expertise

With over 15 years of experience in branding, design and marketing our team has come across a wide variety of businesses, ranging from event planners to patisseries, through luxury clothing brands, ambitious start-ups and wealth management groups. Through these experiences countless new skills have been mastered, new lessons learned and above all, our processes have been optimised.

We invest our time, care and dedication into understanding your brand, your vision and how your business operates. Our team then closely works together to interpret your brand and take strategic decisions to develop your online presence and elevate your brand. We take pride in our work, in delivering beyond expectations and giving our customers the professional websites their businesses deserve.

 

Our e-commerce platform selection process

In order to guarantee to our clients that we design, develop and build their ecommerce websites on the right platform we carried out an in-depth analysis of the pros and cons of the most common ecommerce platforms. The criteria we looked at for our selection included pricing, free trial period, supported sales channels, quality and availability of support and the availability of a Point-of-Sale (POS) system.

Our analysis crowned, in our opinion, a clear winner in Shopify’s ecommerce platform. The features that set Shopify apart are its comprehensive, end-to-end, set of best- in-class ecommerce tools, its intuitive and easy-to-use backend interface which almost anyone can master quickly, and its incredible scalability. Not to mention the maintenance, optimisation and updating costs of Shopify, which are significantly lower compared to other platforms. The reason for this is that you often incur high developer and server costs to maintain a non-Shopify website and keep the core tech infrastructure running.

All in all, we elected to use Shopify to deliver excellence to our clients because it gives them the highest value to price ratio, and as customer satisfaction is one of our principal motivators we simply had to stick with the world’s leading ecommerce platform, Shopify.

 You can read the blog on our selection process here.

 

Our year and a half review:

We are proud to say that we are currently operating in 7 different countries, with over 40 client partnerships; and counting... We are active in many different industries, such as the fashion industry, food and drinks, music, events and entertainment, and more. We have successfully helped B2C and B2B retailers as well as business offering their services online.

We have achieved all of the above while revolutionising our own processes and working methods, going down a more sustainable path. Keep your eyes glued to our channels, as this will be a story for another time.

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